Master SEO with AI. This curated collection of 20 SEO prompts is organized by category to help you tackle any SEO task — from keyword research to link building — using ChatGPT, Claude, or any AI model.
Using AI for SEO is no longer optional — it's a competitive necessity. The difference between good SEO and great SEO often comes down to the quality of your inputs. Better prompts produce better outputs, and the 20 prompts below have been tested and refined to deliver consistently useful results across ChatGPT, Claude, Gemini, and Perplexity.
Each prompt is designed to be copied, pasted, and customized with your specific context. We've organized them into five categories so you can quickly find what you need.
This prompt helps you uncover long-tail keyword opportunities that your competitors are overlooking. It works by asking the AI to analyze a seed keyword and generate semantically related long-tail variations based on search intent patterns.
"You are an SEO keyword researcher. Given the seed keyword '[your main keyword]', generate 20 long-tail keyword variations organized by search intent: informational, commercial, navigational, and transactional. For each keyword, provide the search intent, estimated competition level (low/medium/high), and a one-sentence content opportunity note."Identify keywords your competitors rank for that you don't. This prompt requires you to input a competitor's domain and your own domain or niche.
"List 15 keywords that [competitor domain] ranks for in the top 20 that [your domain] does not. For each keyword, tell me why this competitor might be ranking (content quality, backlinks, domain authority) and suggest a strategy to compete."Understanding search intent is critical for ranking. Use this prompt to analyze the intent behind any set of keywords.
"Classify the following 10 keywords by search intent: informational, commercial, navigational, or transactional. For each keyword, explain what the user likely wants to do at each stage of their journey and what type of content would best satisfy that intent. Keywords: [list here]"Build topical authority by clustering keywords into content hubs.
"Group the following 30 keywords into topical clusters of 3-5 keywords each. Each cluster should represent a pillar topic with supporting subtopics. Name each cluster and suggest a pillar page title and 3-4 supporting article titles for each."Generate a complete blog post outline that's structured for featured snippets and high rankings.
"Act as an SEO content strategist. Create a detailed outline for a 2000-word blog post targeting the keyword '[target keyword]'. Include: an SEO-optimized title tag (under 60 chars), meta description (under 160 chars), header structure (H1, H2, H3), key points per section, internal linking opportunities, and a FAQ section for featured snippet targeting."Craft compelling, clickable title tags and meta descriptions that improve CTR.
"Generate 10 title tag variations for a page targeting '[target keyword]'. Each title must be under 60 characters. Then generate 10 corresponding meta descriptions under 160 characters. Use power words, numbers, emotional triggers, and ensure each variation targets a slightly different angle or user intent."Improve existing content with AI-powered readability analysis.
"Analyze the following content for SEO readability issues. Check: sentence length, passive voice usage, transition words, paragraph length, subheading frequency, keyword density, and reading grade level. Provide specific rewrite suggestions for the top 5 issues found. Content: [paste content]"Generate a customized technical SEO audit checklist for your specific site type.
"Create a technical SEO audit checklist for a [WordPress/e-commerce/SaaS] website. Organize by priority (Critical, High, Medium, Low) and include items from: crawlability, indexation, Core Web Vitals, structured data, mobile optimization, site architecture, security, and duplicate content. For each item, explain how to check it and how to fix common issues."Generate the correct JSON-LD schema markup for any page type.
"Generate JSON-LD structured data markup for a [blog post/product page/local business page] about [topic]. Include all required and recommended properties for the appropriate schema type (Article, Product, LocalBusiness, FAQPage, etc.). Provide the complete script tag ready to implement."Get actionable recommendations to improve your LCP, FID, and CLS scores.
"Given a website with the following Core Web Vitals: LCP [value], FID [value], CLS [value]. Suggest specific technical improvements for each metric. Include: specific code changes, resource optimization strategies, CDN recommendations, and a priority order for fixes."Optimize your GBP listing for maximum local visibility.
"Create a Google Business Profile optimization checklist for a [business type] in [city]. Include: category selection strategy, service area optimization, description writing tips, post strategy, review management tactics, photo guidelines, Q&A optimization, and attribute selection. Provide specific examples for [business type]."Build high-quality local citations that boost your local pack rankings.
"List the top 20 local citation sites for a [business type] in [city]. Prioritize by domain authority and relevance. Also suggest 10 niche-specific citation sources. For each, note if it's free or paid and whether NAP consistency is critical."Find broken link building opportunities in your niche.
"Act as a link building strategist. Suggest 10 broken link building opportunities for a website in the [niche] industry. For each, describe the type of resource that would be a good replacement, what the outreach angle should be, and how to find these broken links using specific search operators."Write effective link outreach emails that get responses.
"Write 5 link outreach email templates for: (1) broken link building, (2) guest post pitching, (3) skyscraper technique, (4) resource page linking, and (5) HARO response. Each template should be personalized, under 150 words, and include a clear call to action. Make them sound human, not templated."To get the best results from these SEO prompts, follow these best practices:
Let's walk through a real example using Prompt 5 (SEO-Optimized Blog Post Outline). Imagine you run a fitness blog and want to rank for "best home gym equipment 2025." Here's how you'd customize and use the prompt:
"Act as an SEO content strategist. Create a detailed outline for a 2500-word blog post targeting the keyword 'best home gym equipment 2025'.
Include:
- An SEO-optimized title tag (under 60 characters)
- Meta description (under 160 characters)
- H2 and H3 header structure
- Key points per section
- Internal linking opportunities
- A comparison table suggestion
- FAQ section for featured snippet targeting
Target audience: Home fitness enthusiasts who want quality equipment under $2000."This level of specificity — including word count, keyword, audience details, and content elements — produces dramatically better results than a vague prompt. The AI understands exactly what you need and can structure a comprehensive, ready-to-execute content plan.
The 20 prompts above are just the beginning. Get the complete SEO & Content Marketing Prompt System with 151+ prompts in 10 categories, plus 5 mega-systems for end-to-end workflows.
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Continue learning with these guides
10 powerful prompts for finding long-tail keywords, analyzing search intent, and uncovering competitor gaps.
Comprehensive 50-point technical SEO audit checklist with AI prompts for each item.
Step-by-step guide to building a content strategy that leverages AI without losing quality.